Digitalization Boosts Profitability and Experience
Dan Krüger, CEO and owner of Hop N Pop, has built a chain of activity centers across four Swedish cities. He shares how embracing digitalization with Funbutler transformed their business.
Funbutler
Running an activity center is a challenge in itself. Like Dan Krüger, CEO and owner of Hop N Pop, running and developing a chain of activity centers requires something extra. Hop N Pop is a business that has really embraced the opportunities of digitalisation and dared to work with innovative technology.
What is Hop N Pop?
Hop N Pop was founded in Trollhättan in 2017 and is currently located in four different cities. Hop N Pop is filled with activities such as trampolines, climbing walls, and more. Here you can do everything from super-serious exercise to the most childish games. Events also generate a large part of the bookings. In addition to the park of activities, Hop N Pop also has a café section.
Finding the Right Digital Tools
When Hop N Pop started in 2017, Dan was already looking for elements to set the foundation for the company, and the booking system was an important part of that. Finding a booking system that suited the business was a challenge. Dan met Funbutler early in the process. Funbutler was convenient and had a payment service attached to it, which was crucial. The combination formed the basis for a complete digital solution, later adding the cloud-based checkout system Onslip, which integrates seamlessly with Fortnox accounting software.
Hop N Pop's requirements were that there should not be too many steps in the booking process, and that it should be as simple as possible for the customer. The most important thing is the guest experience.
More Efficient Everyday Life with Digital Solutions
Using Funbutler's web-based booking system, Hop N Pop was able to stay at the forefront of technology and give guests the ability to focus on the experience. Hop N Pop has been able to reduce the amount of incoming phone calls, as the booking system shows directly on the website whether there are places or dates available, along with other important information.
A Unified Ecosystem of Digital Solutions
Today, Hop N Pop is a chain with several parks across Sweden. The booking system and digital tools are still a central part of the business. "It feels like it's Hop N Pop all the way, and that's important to us. The booking system on the website really feels like it's ours, even from the customer's perspective," Dan says.
Dan sees the value in automating what happens after the bookings and payments—the accounting. The link between Funbutler, Billmate and the Onslip checkout system is perfect, where everything flows through without manual work.
The Future is All About the Guest
In the future, Dan sees continued opportunities with the booking system helping to promote the guest experience, and that spontaneous visits and drop-ins will increase. When people can book, pay and check in themselves without the help of staff, more time and resources can be devoted to the guests on the spot.
