Digitalization Increases Sales and Efficiency

Laserdome, established in Malmö in 1994, has become a premier destination for laser tag enthusiasts, boasting four locations in Southern Sweden. Alongside laser tag, Laserdome features the popular Prison Island mission rooms. Despite their success, they faced significant challenges in managing bookings and enhancing guest experiences.

The Challenges

Initially, Laserdome relied on simpler booking systems that required some manual handling and administration, often resulting in errors and inefficiencies. The solution could not handle bookings around the clock, leading to frequent mistakes and administrative burdens. Manual entry of customer information, particularly email addresses, sometimes also resulted in errors, frustrating both staff and guests. The company experimented with several booking systems, but these either did not meet their needs or were too costly to develop further.

The Search for a Solution

With the goal of developing and digitalizing their operations, Laserdome searched for a system that could streamline their processes, minimize errors, and improve the overall guest experience. Their ideal solution would manage everything from booking administration and planning to accounting, while also offering marketing automation capabilities.

Implementing Funbutler

After careful consideration, Laserdome adopted Funbutler, a specialized booking system designed for activity centers. Funbutler integrates seamlessly with Onslip POS to provide a comprehensive solution that addresses both front-end and back-office needs.

Key features included comprehensive booking management handling bookings around the clock, marketing automation with email automation and Mailchimp integration, and Klarna integration for smooth online payments. On the POS side, seamless integration with Funbutler and financial management integration reduced manual data entry and ensured accurate bookkeeping.

The Results

Implementing Funbutler transformed Laserdome's operations. The new system significantly reduced the need for manual administrative tasks, allowing staff to focus on delivering an exceptional guest experience. Bookings increased by an estimated 25-30%, as guests found the online booking process simpler and more reliable. The ability to create packages with multiple activities boosted sales and customer satisfaction.

Patrik Sommarin, CEO of Laserdome, reflects: "Funbutler has optimized our booking process, making it more efficient and user-friendly. Together with the integrated POS, it has significantly reduced our administrative workload, allowing us to focus on enhancing the guest experience and increasing our sales."

The integration with social media and Mailchimp allowed for more targeted marketing efforts. Automated email campaigns saved time and increased customer engagement and repeat bookings. The integration with Fortnox also streamlined financial processes, reducing manual entry errors and saving considerable time in bookkeeping.